I tend to read blogs in moments snatched away from other bits of my life. Trying to read whilst the train rushes between areas of signal on its way to and from work, catching up whilst waiting to go into a meeting, reading before heading to bed if the Smalls have decided that they feel like sleeping.
Mostly I love reading blogs – the insights into other people’s lives, the funny, the poignant, the glimpse into how other people do things. I love the feeling of being involved in a community and of following my friends and seeing what they are doing, of commenting and engaging with new friends.
But recently my blog feed has been a bit cluttered.
A bit less interesting.
A bit dull.
For some reason over the last couple of weeks there have been a whole raft of reviews and sponsored posts.
Yes there have been some lovely, normal, interesting, engaging posts, but there have been an awful lot of ones that aren’t and its getting hard to see the wood for the trees.
And you see, I’m sorry, but once I’ve read one review I’m unlikely to read any more.
And a lot of these products aren’t really that interesting to me and a turn off.
Yes its great that so many people have enjoyed reviewing a certain CD but I’m no more likely to buy it because half a hundred of you have said its nice.
In fact, I’m probably going to miss the good content on your blog because I’ll just hit ‘mark read’ rather than waste time reading them.
In fact it seems that some people are doing little but reviews at the moment – great if you’re a review site but not so great if you haven’t flagged yourself as such, I’m likely to unsubscribe and turn off.
There are some people who write funny / engaging / interesting reviews but let’s be honest, they are fairly few and far between.
I don’t do a lot of reviews – I only pick up on things that are of interest to me, that are a bit different. And yes, perhaps I’m in a lucky position that I don’t have to do reviews.
Please people consider who is reading your blog – if you want us to carry on reading you need to post stuff that we want to engage with. And trust me, it needs to be unique, interesting and not another identikit review of exactly the same thing that everyone else is posting about this week. Trust me.
So what do you think?
Are there too many reviews around at the moment?
Have the PRs finally gone too far and saturated the blogging universe?
Or should I just mark all as read and go off and find something better to do with my time?
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